Our job is to make sure you are found on Google at the right time, for the right searches, on the right devices and for the right price. With the end result of increasing your leads, phone calls, on-line enquiries and ultimately increasing your sales & number of clients.
Social media warms your potential customers up, but when clients have intent to buy they’ll Google it. It’s extremely important that when your potential customers are looking for your services, or doing their research, that your business can be found. If your business cannot be found, then you’re not even in the race. Most importantly, your business needs to be on page 1 of Google. 78% of Australians do not search past page 2. The quickest way to appear on page 1 of Google is Google Ads.
Google ads (Formally known as Google AdWords – comprises of Google Search Ads, Google Display Ads, Google Shopping Ads & YouTube Advertising.
At Digital Marketing Adelaide, we pride ourselves on developing a deep understanding of every business we work with so that we can build the most effective campaigns possible. Our process begins with sitting down with you to better understand your objectives and goals. Every brand we sit down with gets a unique, tailored strategy that utilises our expertise across the entire scope of digital marketing – this is what sets us apart and gets the results we do. After our discovery meeting, our Google team will devise an appropriate Google strategy ready for implementation on your approval.
Tracking and analysis is very important. Conversion Rate Optimisation (CRO) is at the core of everything we do. The tracking tools and monitoring we use are Google Tag Manager, Google Analytics and SEM Rush. We put conversion tracking in place and then use Google Ads to finetune and direct traffic. We also track numerous engagement metrics such as your bounce rate, pages per session, sources of website traffic and average time on site. The aim is for the results to get better and better.
We will ensure all the tracking and optimisation tools will be added to your website or given to your web developer which will enable us to implement a thorough optimisation plan to improve conversion rates and quality scores.
Our Google team are Google Certified and we at Digital Marketing Adelaide are Google Premier Partners.
Contact us today to organise a FREE digital strategy session. We’ll talk you through the results we’ve achieved for our clients and can show you actual results.
Drop us a line, send us an email, pop in and visit or fill the form in below… Our journey together begins with a simple “Hello”.
Call us on (08) 8121 5844 or email firstname.lastname@example.org
We’re one of the top Google Ads agencies in Adelaide and even Australia. It’s not just us saying this, it’s Google. We’re Google Premier Partners which places us amongst the top handful of agencies across our nation. Further to this, our digital marketing team are all Google certified.
If you’re looking for a Google AdWords agency that can help you to grow your business online we recommend organising a free strategy session. Contact us to get started.
Essentially, Google Ads comes down to two main parts – search and display.
Search advertisements are basically the internet’s version of seeing ads in a newspaper. Your business might get shown in the newspaper without paying for ads, but if you are willing to pay, then you can choose when and where you want your business to be shown.
It works much the same on Google. Search relates to those ads that you see at the top of your search results when you Google something. The importance of having your ad as the top result cannot be understated – 53% of search clicks go to the first link in any search. To get these top positions with Google Ads, you need to be bidding in Google’s system. This is where the Quality Score comes into play.
Quality score is the indicator of how relevant your landing page and ad is to the keywords you’ve chosen. It’s a score out of 10, and it helps Google choose whether your plumbing company or your plumbing competitor gets that top spot when someone searches for ‘Adelaide plumbing’.
The other parts that help Google decide what ad to show are the bidding amounts each advertiser is putting forward and the total ad rank of each ad.
Looking at what your competitors are doing, your bid strategy and the page you send people to help define a successful campaign.
We don’t just stop at the Google ads. If you’re paying per click, you want to make sure every visitor is tracked and follows through with a call to action.
Analysis of your website/landing pages and optimising it for conversions is super important. This is what’s called Conversion Rate Optimisation (CRO).
Improving quality scores and conversions is why people choose Digital Marketing Adelaide to manage their Google Ads. It’s not about just setting up a campaign and forgetting about it, we need to be looking at it weekly to ensure maximum conversions possible.
Want to learn more? Book in for a free initial consultation.
If search advertisements are the newspaper ads of the internet, then display advertisements are the billboards. Those banner ads you see on sites and mobile apps you visit? They’re known as display ads.
Whenever your target audience is surfing online for things other than your brand (which is most of the time), you can be advertising to them. The implications of this are massive when it comes to building brand awareness – that is, the chance that a customer thinks of you when they realise that they need products or services that you sell. It’s hugely important to be staying fresh in your customers’ minds so that they know to think of you instead of your competitors!
Google display ads can be shown to anyone who has visited your website (remarketing), or they can be shown to anyone who has searched historically for your goods and services. Even if they have never been to your site, you can show your ads to people that Google know are looking for your services right now. Cool huh? Or Scary?
Google Display ads are great at keeping your brand top of mind and can help to form part of your brand awareness strategy.
All display ads are shown on the Google Display Network (GDN) which included web browsers and mobile apps and YouTube.
Make contact us with to book in a free initial consultation with one of our Google Certified team members.
Google shopping ads are those images that appear on top of page Google when searching for products. Google Shopping Advertising can increase your click-through rate and drive better quality leads by showing customers an image of your product along with the product name, price, your store name and much more.
Like Google ads, your shopping ads will show to customers who are searching on Google for your products and you will only be charged when someone clicks on your ad. In our experience, you can have up to a 30% increase in conversions with the use of Google Shopping Ads. If you have an online store selling products – then Google Shopping ads are a must.
Success with Google shopping ads is all about ROAS. (Return on Ad Spend). ROAS is defined as how many dollars you get back for every dollar spent on the ads? It’s an important data point that we look at to ensure your business is making money.
Want to learn more? Book in for a free initial consultation with one of our team.
We have some awesome reporting tools. We can deliver daily, weekly, monthly reports and even create a live dashboard. We use Report Garden, and Google Data Studio for our reports. Plus we encourage regular meetings either face to face or on Zoom.
Good question! Clicking on a competitor’s ads is known as click fraud. While Google has some clever tools to help minimise this, plus we can block the IP address of your competitors, we would also recommend a third party tool called Clickcease.
To learn more – book in for a free initial consultation with one of our Google certified team.
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At Digital Marketing Adelaide we love talking to people and sharing information…after all, this is what social media is all about – being social. Drop us a line, send us an e-mail, pop in & visit or complete the form below…Our journey together begins with a simple “Hello”.
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142 Melbourne St, North Adelaide, SA 5006
+61 8 8121 5844
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