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LinkedIn Marketing

LinkedIn is responsible for 80% of B2B leads generated through social media…

It may not quite get the attention that other social media platforms enjoy, but LinkedIn is where many key B2B interactions and relationship building occurs.

The golden nugget that LinkedIn holds in its hand is that decision-makers and executives are on the site to find content that can provide an opportunity or change the way they do business. There are no quizzes, memes or baby photos to sort through here…

With over 9 million users in Australia alone, LinkedIn is responsible for 80% of B2B leads generated through social media.

LinkedIn is known as the place professionals connect.

LinkedIn users load a lot of information on their profiles which means a lot of data is available from an advertising perspective. LinkedIn has stepped up its game in the advertising world over the last few years and now offers an amazing suite of advertising tools.

Because of the amount of data uploaded by users, LinkedIn Advertising allows us marketeers to create extremely laser targeted audiences to promote your brand & services.

You can target by job title, company size, education level, years of experience as well the usual interest groups and demographics you find on other advertising platforms.  Linkedin offers retargeting and is also a great place to promote job opportunities. 

LinkedIn Advertising is also great to form part of your larger digital marketing strategy and works well in combination of a well set-up email campaign and Facebook/Instagram advertising.

This is why clients come to us, we’re a one-stop-shop digital marketing agency and understand the power of combining many marketing channels together to achieve the best results possible.

We’re ready to grow your business, are you?

Drop us a line, send us an email, pop in and visit or fill the form in below… Our journey together begins with a simple “Hello”.

Call us on (08) 8121 5844 or email hello@digitalmarketingadelaide.com.au

Please tell me more about LinkedIn Marketing...

It can be hard enough managing and regularly updating a Facebook business profile, let alone taking care of Instagram, Twitter and LinkedIn account as well.

At Digital Marketing Adelaide, we’ll conduct an audit of your LinkedIn business profile, refreshing your page and setting the foundations for you to grow your network. We’ll teach you what the best practices are moving forwards and how you can add real value to your business through LinkedIn.

Things like taking part in groups, custom URLs and building relationships through connections are just some of the best practices that the Digital Marketing Adelaide team can help you take advantage of.

We also have a dedicated team specialising in advertising on LinkedIn. We have a comprehensive understanding of which aspects of LinkedIn advertising is worth your money, and which parts aren’t worth your time.

Sponsored content can be tricky to navigate, but with our help you’ll be able to effectively advertise to your target audience and drive awareness for your brand without blowing your budget.

We can also generate leads through LinkedIn, whether you’re looking for job candidates, more work, or something in between.

The Digital Marketing Adelaide team can send personalised ads directly to the inbox of each LinkedIn user that your business is advertising to.

Through all of this, our team will be utilising our years of experience to give the best bang for your buck on LinkedIn.

Decisions like choosing between ‘pay-per-click’ or ‘pay-per-1,000 impressions’ will change how successful your advertising is. By working with the experienced team at Digital Marketing Adelaide you’ll be able to rest easy knowing that you’re spending your money the right way.

Want to learn more? Book in for a free initial consultation. 

Are LinkedIn leads high quality?

The business mindset of the professionals that use LinkedIn is highly sought after and harder to attract on other social media platforms.
 
Consequently, advertising on LinkedIn can be much more effective for B2B compared to other social media platforms.
 
Business professionals on LinkedIn are in the ‘buying mindset’ and that is the biggest reason the platform is so effective.

What about managing my LinkedIn pages?

We can help here…

Your personal LinkedIn profile acts like a virtual resume, and like a resume it becomes a marketing tool to give yourself the best chance possible of securing a new job. It’s no secret that recruiters regularly review profiles searching for their ideal candidates.

What can be easy to forget is that a business’ LinkedIn profile works in much the same way. A LinkedIn profile for your business is an online resume that other companies and clients use to develop an opinion of your brand.

Let us ask you this – would you be more inclined to work with a business that regularly posts relevant information and news on LinkedIn with an up-to-date profile, or would you be satisfied with a business profile that looks like it was created when Myspace was the biggest player in social media?

The bottom line is that giving your LinkedIn profile regular attention shows a level of professionalism and care that will give you an edge over your competitors.

This is where the Digital Marketing Adelaide team can help. Our team of social media experts and copyrighters can help post and keep your brands updated on LinkedIn.

Would you like to know more? Drop us a line to organise a meeting.

How does LinkedIn Advertising costs per click compare to Facebook/Instagram?

Not a bad question…

Typically, advertising on LinkedIn does cost more per click compared to other social media advertising platforms. This said, there is less contact with tyre-kickers and the leads in most cases will be higher in quality and have greater intent to engage.

With the above in mind, it’s imperative that the campaigns & strategy are optimised to ensure a return on investment. And of course, this where our team are the experts.

Like to know more? Contact us today!

What are the campiagn options with LinkedIn Ads?

  • Website Conversions
  • Lead Generation
  • Sponsored InMail
  • Video Views
  • Engagement
  • Brand Awareness
  • Website Visits
  • Job Applicants

Digital Marketing Adelaide are brilliant.

They have provided our business with a very sophisticated Facebook marketing campaign that works! We
couldn’t recommend them enough for their professionalism, hard work
and dedication to supporting our business goals.

Alice Evans
Owner, Evidence For Exercise

Matt and the team at Digital Marketing Adelaide are by far the best. The knowledge they know is just unbelievable and I have no hesitation in recommending them.

So if you want your company to grow let these guys do the work for you
Keep up the great work guys!!

Eric Farbrace
Australian Lawn Wholesalers
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Feel free to say hello

At Digital Marketing Adelaide we love talking to people and sharing information…after all, this is what social media is all about – being social. Drop us a line, send us an e-mail, pop in & visit or complete the form below…Our journey together begins with a simple “Hello”.

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